The Perfect Baby Name and The Perfect Baby Name Consultation Service have been featured on NPR's "Wait Wait Don't Tell Me," KGO news radio, and the KRON 4 morning news show. You may have also read about us in The Wall Street Journal, The New York Daily News, The San Francisco Chronicle, The San Jose Mercury News, The New Orleans Times Picayune, Pregnancy Magazine, Fit Pregnancy, ePregnancy, BabyCenter Magazine, The Hayward Daily Review, The San Leandro Times, and Parents Press. Check out our reviews below!

Can't decide on a name for your baby-to-be?
We're pleased to offer a customized baby name consulting service for couples who would like extra help choosing the best-sounding name. We'll break down the sounds and rhythms in your last name and match them with complimentary first names. We will consult with you about your family history and other personal naming criteria to offer name suggestions specifically tailored to you. You will also receive a certificate with your surname's phonetic breakdown and a booklet with lists of first names that match according to sound and rhythm—sure to become a treasured memento in your child's baby book. For more information, please contact us.

Here are just a few of the articles that have featured our book:
Parents are feeling intense pressure to pick names that set their kids apart. Some are even hiring consultants. Alexandra Alter on the art of 'branding' your newborn.
By Alexandra Alter
June 22, 2007; Page W1
What's in a name?
Sociologists and name researchers say they are seeing unprecedented levels of angst among parents trying to choose names for their children. As family names and old religious standbys continue to lose favor, parents are spending more time and money on the issue and are increasingly turning to strangers for help.
Some parents are checking Social Security data to make sure their choices aren't too trendy, while others are fussing over every consonant like corporate branding experts. They're also pulling ideas from books, Web sites and software programs, and in some cases, hiring professional baby-name consultants who use mathematical formulas.
Denise McCombie, 37, a California mother of two who's expecting a daughter this fall, spent $475 to have a numerologist test her favorite name, Leah Marie, to see if it had positive associations. (It did.) This March, one nervous mom-to-be from Illinois listed her 16 favorite names on a tournament bracket and asked friends, family and people she met at baby showers to fill it out. The winner: Anna Irene.
Sean and Dawn Mistretta from Charlotte, N.C., tossed around possibilities for five months before they hired a pair of consultants -- baby-name book authors who draw up lists of suggestions for $50. During a 30-minute conference call with Mrs. Mistretta, 34, a lawyer, and Mr. Mistretta, 35, a securities trader, the consultants discussed names based on their phonetic elements, popularity, and ethnic and linguistic origins -- then sent a 15-page list of possibilities. When their daughter was born in April, the Mistrettas settled on one of the consultants' suggestions -- Ava -- but only after taking one final straw poll of doctors and nurses at the hospital. While her family complimented the choice, Mrs. Mistretta says, "they think we're a little neurotic."
Karen Markovics, 36, who works for the planning department in Orange County, N.C., spent months reading baby books and scouring Web sites before settling on Nicole Josephine. But now, four years later, Mrs. Markovics says she wishes she'd chosen something less trendy -- and has even considered legally changing her daughter's name to Josephine Marie. "I'm having namer's remorse," she says.
Information Overload
The chief reason for the paralysis is too much information. About 80 baby-name books have been published in the last three years, according to Bowker, a publishing database -- compared with just 50 such titles between 1990 and 1996. More than 100 specialty Web sites have popped up offering everything from searchable databases and online snap polls to private consultations.
One site,, says it draws about 1.2 million unique visitors a month, a 50% increase in five years -- and 3,000 people have used its customized naming service, which provides 12 names for $35. Just this month, the site began offering half-hour phone consulting sessions for $95. "It's so overwhelming, it's hard to know where to start," says Patricia Martin of Williston, Vt., who is expecting a baby in September.
Then there is the seismic influence of Google. When Julie Tiedens, 34, a high school teacher who lives near Eau Claire, Wis., typed her favorite name for a girl, Zoe Rose, into the search engine, she was forced to go back to the drawing board. The name was already taken -- by a British porn star. "It was on the first page that came up," she says.
Celebrities (think Apple Martin, Shiloh Jolie-Pitt and Pilot Inspektor Riesgraf-Lee) are helping to drive up the pressure. And the growing brand consciousness among consumers has made parents more aware of how names can shape perceptions. The result: a child's name has become an emblem of individual taste more than a reflection of family traditions or cultural values. "We live in a marketing-oriented society," says Bruce Lansky, a former advertising executive and author of eight books on baby names, including "100,000 + Baby Names." "People who understand branding know that when you pick the right name, you're giving your child a head start."
Academics say there's been a demonstrable shift in the way people name children. In 1880, Social Security Administration data show that the 10 most popular baby names were given to 41% of boys and 23% of girls. But in 2006, just 9.5% of boys and roughly 8% of girls were given one of the year's 10 most popular names -- a combined decline of about 33% from the averages in the 1990s, says Cleveland Kent Evans, an associate psychology professor at Bellevue University in Bellevue, Neb. and a past president of the American Name Society. So while a once-ubiquitous name like Mary has fallen from No. 1 during most of the 1950s to No. 84 last year, many new names are taking off. Nevaeh (heaven spelled backward) ranked No. 43 among the 1,000 most popular names in the U.S. in 2006 and Zayden, another recent creation, was given to 224 boys.
"Names have become a matter of fashion and taste," says Harvard sociologist Stanley Lieberson.
Not everyone is happy about this development. Albert Mehrabian, a professor emeritus of psychology at UCLA and author of "The Baby Name Report Card," has conducted surveys of how people react to different names. He found that more common names elicited positive reactions, while unusual names typically brought negative responses. To him, giving children names that stand out may ultimately be no different than sending them to school with their hair dyed blue. "Yes, you can have someone stand out by being bizarre, but that doesn't mean it's going to be good," he says.
For Scott and Katie Keppler of Rye, N.Y., the decision to seek help stemmed from a fundamental disagreement. With their second child on the way, Mrs. Keppler, 40, an accountant, wanted something traditional to match their first son's name, Liam. Her husband, a software salesman, preferred unique names like Jolt for a boy or Jilly for a girl. "He was harassing me with some really strange names," Mrs. Keppler says.
To break the deadlock, Mr. Keppler, 40, decided to spend $25 for a service on that provides six options based on everything from a couple's mothers' maiden names to their general taste preferences (traditional, biblical, trendy, unique, ethnic and wild, among others). When their son was born in March, they tapped their favorite name from the list: Max Phillip. The Web site was a truly impartial third-party, Mr. Keppler says. "It wasn't a grandmother, it wasn't an aunt." Madeline Dziallo, 36, a beautician and mother of two in LaGrange, Ill., turned to a consultant when naming both of her children, Ross, 3, and Natalie, eight months. That consultant, Maryanna Korwitts, a self-described nameologist based in Downers Grove, Ill., charges up to $350 for a package including three half-hour phone calls and a personalized manual describing the name's history, linguistic origins and personality traits. "She was an objective person for me to obsess about it with rather than driving my husband crazy," says Mrs. Dziallo.
Despite all of her planning, Mrs. Dziallo began to panic about the name Natalie two weeks before her due date. "I thought, 'I'm going to be calling her from the delivery room'," she says.
'Flynn Stone'
Lisa and Jon Stone of Lynnwood, Wash., turned to a name consultant because they didn't want their son to be "one of five Ashtons in the class," says Mrs. Stone, 36, a graphic designer. For Mr. Stone, 37, a production director for a nonprofit arts organization, the challenge was to find a "cool" name that would help his son stand out. "An unusual name gets people's attention when you're searching for a job or you're one in a field of many," he says.
At first they considered a family name, Greene, but thought Greene Stone sounded like "some New Age holistic product." Mr. Stone liked Finn Stone and Flynn Stone, but thought both sounded too much like the name of a cartoon family from the Stone Age. After reading through eight baby-name books, the Stones contacted Laura Wattenberg, author of "The Baby Name Wizard," for advice. She suggested they avoid names that ended in "s," given their last name, or names that seemed to create phrases. Her recommendations: Evander as a top choice, with Levi and Vaughn close behind.
When the Stones unveiled the name Evander Jet to family and friends three months ago, Mrs. Stone says they were surprised. "Everybody was like, 'Oh, you named him after the boxer,' when actually it's a really old name."
Even parents who are professional name consultants say the decision can be wrenching. As one of the founders of Catchword, a corporate naming firm with offices in New York and Oakland, Calif., Burt Alper says he and his wife, Jennifer, who also works in marketing, felt "tons of pressure" to come up with something grabby. Although Mr. Alper typically gives clients a list of 2,000 names to mull over, he says he kept the list of baby names to 500, for simplicity. In the end, they named their daughter Sheridan, a family name Mr. Alper liked because of its "nice crisp syllables." They chose Beckett for their six-month-old son, a name the Alpers thought sounded reliable and stable.
"That C-K sound is very well regarded in corporate circles," Mr. Alper says, giving Kodak and Coca-Cola as examples. "The hard stop forces you to accentuate the syllable in a way that draws attention to it."
Name choices have long been agonizing for some parents. In Colonial times, it was not uncommon for parents to open the Bible and select a word at random -- a practice that created such gems as Notwithstanding Griswold and Maybe Barnes. In some countries, name choices are regulated by the government. France passed a law in the early 1800s that prohibited all names except those on a preapproved list; the last of these laws was repealed in 1993. In Germany, the government still bans invented names and names that don't clearly designate a child's sex. Sweden and Denmark forbid names that officials think might subject a child to ridicule. Swedish authorities have rejected such names as Veranda, Ikea and Metallica.
To capitalize on the confusion, baby-name consultants are opening for business. Whitney Walker and Eric Reyes, 36 and 44, who are based in San Leandro, Calif., began researching baby names when they had their first child in 2001. They chose the name Gabriel Rush Reyes based on the vowel sounds and the way it flowed with the surname.
After hearing from other couples about their dilemmas, Ms. Walker saw an opportunity. When she was pregnant with her second child, she and her husband began writing a book that grouped baby names according to their sounds and rhythms and explained how to break a surname down to its phonetic parts and match it with a first name. After publishing "The Perfect Baby Name: Finding the Name that Sounds Just Right" in 2005, the pair started offering name consultations and workshops, and have since helped two dozen couples choose names for $50 apiece.
Last fall, John Bentham, 36, a Las Vegas theater producer, and his wife, Shannon, 29, who runs a nonprofit foundation, says they felt "enormous pressure" to find a strong-sounding boy name. "I wanted a name that would look good on a marquee or a political banner," Mrs. Bentham says. Though they had agreed on the letter "j," none of the names they came up with -- Jude, Julian, Jake, Jason, or John Jr. -- seemed original enough. They hired Ms. Walker and Mr. Reyes, who produced an 11-page list of possibilities, including Jackson. In March, the Benthams welcomed little Jackson Dean into the world., an online database, has drawn more than 5,000 requests for free name advice in the last nine months, a 75% increase since the feature launched in 2005, says Anabel Conner, the Web site's administrator and a self-described "name nerd." Many of the advice-seekers ask for alternative spellings of popular names; those requests are fulfilled by 34 volunteer advisers. The site draws 600,000 visitors a day, up from 400,000 three years ago, says Ms. Conner. Mrs. Wattenberg, author of "The Baby Name Wizard," has carved out another niche in the business: Parents who like statistics. While searching for a name for her second child in 2001, the only reference guides she could find were dictionaries. So Mrs. Wattenberg, a software designer, created a database of thousands of names using Social Security data. She hand-coded each one to reflect its cultural associations and linguistic origins, noting how often a name appeared in the Bible, soap operas or in the wedding or birth announcement sections of Ivy League alumni magazines. (Her daughters are named Eve and Nina.)
The program inspired her book, which spawned a Web site featuring the name-popularity tracker. Now that's given rise to a new baby-naming program called Nymbler, which generates lists of similar names based on any name entered.
Some advisers could use a good fact-checker. A few baby-name Web sites, including, classify Strom as derived from the Greek word for bed, when in fact it comes from the German word for stream. (The site's founder says names are submitted by users and are not researched.) On others, Megan is described as a derivation of the Greek word for "great," but it actually originated in Wales as a pet form of Margaret.
Back to the Classics
Most observers say the parental anxiety -- and the current interest in unusual names -- should continue to grow. Hitwise, an Internet-traffic research firm, says "baby names" was one of the top 10 generic Internet search terms in 2006, the first year the company tracked such data, ranking it alongside "weather," "directions" and "maps." Prof. Evans says he now gets regular calls from couples asking him for advice. "Maybe I should be charging people," he says.
Others, citing the rising popularity of names like Sophie, Hannah, Violet and Emma, predict a return to the classics. This month, Julia Roberts, who was considered slightly radical for naming her twins Phinnaeus and Hazel, named her newborn son Henry.
As for Ms. Tiedens, who saw her top baby name choice usurped by a British porn star, she's since adopted a baby boy and named him Jackson Thomas, a name that sailed through Google without any complications. (Jackson was the 36th most popular boy name last year, as ranked by the Social Security Administration.)
Still, she says she's not completely free from worry. "Now we just need to be concerned about what other Jackson Thomases are going to do in 15 or 20 years," she says, "and what they are going to put on their MySpace pages."

Pregnancy Magazine, January 2007
By Kate Wicker
The decision: Last name
The debate: Dad wants to pass his family name down, but Mom wants her surname honored, too. What’s a mom to do?
• Find the middle ground. When appropriate, use Mom’s surname as the child’s middle name. Another option is to alternate between the two surnames—Dad’s for the first child, Mom’s for the second.
• Hyphenate. This allows you to pay tribute to both parents’ family names. But hyphenating has disadvantages. “The biggest drawback is it often results in a very long last name,” says Whitney Walker, who co-authored with her husband, Eric Reyes, The Perfect Baby Name: Finding the Name That Sounds Just Right. “What happens when John Jones-Smith grows up and happens to fall in love with Ann White-Brown?” In addition, some credit card companies won’t include two hyphenated names on a card, and it’s easier to misfile paperwork under the wrong name.
• Be original. “Parents are finding creative ways to solve the surname dilemma,” Walker says. “There are families who come up with their own family name. Some create a combination of Mom and Dad’s names.” Let’s say Mom’s last name is Brown and Dad’s is Stone. Why not fuse the names to create “Brownstone” as a new surname? “You’re really not stuck with your last name, so get creative,” she says.

HIS, HERS, OR HYPHENATED? Solving the Surname Dilemma
By Whitney Walker and Eric Reyes
Copyright 2005 by Whitney Walker and Eric Reyes, all rights reserved. This article first appeared in the print edition of Parents' Press in November, 2005.
If you're lucky, the hardest thing about being pregnant will be choosing a name for the baby, and many parents put just as much thought into the last name as they do the first. With more and more women keeping their surnames after marriage, parents must decide whether to give their child dad's last name or mom's, and they're finding creative new ways to solve the surname dilemma. Some change their surnames completely, while others combine two names, alternate last names between siblings, or even drop the family name altogether.
Back in the 1970s, forward-thinking couples gave their children a combination of both mom's and dad's last names, and the hyphenation trend was born. Today, hyphenated surnames are pretty universally accepted, but they are not without drawbacks. Morgan Mack-Rose of San Leandro, for example, took on a hyphenated name when her parents divorced. "No doubt, hyphenated names are a hassle," she admits. "Credit card companies can't always do it. But names are important, and my way of acknowledging my mom, so that's why I deal with the hassle."
When she married Charles Lowder, it felt only natural for Mack-Rose to keep her last name, but when they had a baby, they didn't want a three-part hyphenation. They went with Charles' last name as a surname and one of Morgan's last names as a middle name. If their first child had been a boy, the middle name would have been Mack, but since they had a girl, she was Ella Rose. For their second child, due in October, they'll use Mack as a middle name.
Alternatively, some parents give children four-name combinations ­ a first name, a middle name, and both mom and dad's last names. Lynn Kusnierz and Mark Compton of Albany found that naming their son Cole Thomas Kusnierz Compton was a simple way to keep her name in the family without giving up the coveted middle name slot, which they wanted to use to honor Mark's father. Their 5-year-old boy now goes by Cole Compton, but children with two surnames may decide to use one or both as adults.
As long as mom and dad have different last names, though, why shouldn't siblings? Ashley Walker and Martin Westhead of San Francisco planned to use her surname for a girl and his for a boy, so Faelan Westhead got his father's surname. When they had a another son three years later, Ashley still wanted her turn, so their second boy became Taye Walker.
Some men boldly sacrifice their own surname in favor of their spouse's so that the family unit can share one last name. Making the switch is easy enough for either gender ­ you can find the forms online on the Social Security Administration's website ­ but remember the attitude that women used to get (and sometimes still do) for keeping their last names? Men who change them often experience that in reverse.
"What difference does it make whether it's the man or the woman who changes their name?" asks Amy West of Santa Cruz, whose husband John sometimes gets criticized by Archie Bunker types for taking her surname. Worse, since he didn't make the switch right away, his name still reads John French on their marriage certificate and the title to their first house. When they had their first child, John made the official name change, but when they went to buy a new house, the bank was leery. "They asked for a bunch of redundant paperwork and we said, 'Just think of it like when a woman changes her name,' but no," Amy scoffs. "It's discrimination because it's a man doing it."
Some enterprising couples are even inventing family names that aren't weighted toward one side or the other. The Queetos, who live in Oakland, have a history of making up their own names. Though he was born Robert Pfaendler, the name Arajara Pxpnkn (Jara for short) came to him during meditation. When he married Giovanna Capuani, they chose Queeto, a Native American name for a special star, as their common surname. Naturally, when they had a child, they couldn't pick just any old name from a baby book! Instead, the Queetos knew that they were beginning a wonderful adventure together, so they named their son Quest. "The pregnancy and birth were so mystical and wrought with meaning," Giovanna explains. "We knew this baby would bring us on huge awakening journeys throughout our lives."
But if you can't decide on a last name, why not leave it blank? Isa Sanford and J. Schmidt, who recently moved from San Leandro to Nevada, didn't like either of their own surnames well enough to pass them on to their daughter, so they decided to call her Phoenix ­ with no last name at all. "She can always choose another name when she's older," says Sanford. "Maybe her own made-up name that's special to her." Sure, they had to fudge things on official documents, so her birth certificate says "Phoenix" and her health insurance card says "Phoenix Phoenix." And they still get flack from family members who say, "When are you gonna give that kid a last name?" But since children mostly just go by first names anyway, Phoenix, age four-and-a-half, hasn't missed having a last name yet. "We think she'll explain it the way that we explain it ­ she has one name and it's Phoenix," says Sanford. "When she's old enough to appreciate it, maybe she'll say it's like Cher or Madonna."
So if you think you're stuck with your last name, think again. In this brave new world of surname alternatives, you're free to come up with your own creative solution.

TROUBLE NAMING BABY? Hire a consultant
(c) 2005 and wire service sources. All Rights Reserved. This article appeared in The San Jose Mercury News on Fri, Oct. 28, 2005.
By Michelle Quinn, Mercury News
New parents have lactation consultants, infant sleep coaches and experts who will baby proof a home. Then come nannies and the cams to watch them.
But what if you're stuck even before the baby arrives, struggling with the one task all parents have to do: naming a child. Panicked parents are turning to a whole industry of baby name helpers, from books to Web sites. And if that is not enough, they can actually hire someone to think up names for them.
Yes, that's right. A baby name consultant.
People used to name children after themselves or pick a popular name. But the quest for uniqueness has replaced the desire to fit in.
For $50, Whitney Walker and Eric Reyes of San Leandro brainstorm names that work with the rhythms and the sounds of the future child's last name, help with name negotiations between spouses and ultimately support whatever moniker parents choose, no matter how off-key. The married couple has also written ``The Perfect Baby Name: Finding the Name that Sounds Just Right.'' Throughout the Bay Area, they have been holding workshops for the baby-name-challenged.
For some, their service may signal the end of Western civilization. For others, finding the perfect name is the first baby step toward greatness. For $24.95, Jennifer Moss, who runs, will come up with six names, based on parents' criteria. For $34.95, 12 names. The parents receive a certificate of all the name possibilities to put in the future baby's scrap book. (Is this a good idea? Does Alexander want to know he could have been Geronimo?)
Two years ago, Jennifer Ho and Kunkhen Sherpa, who is Tibetan, struggled with finding the perfect name. They wrote a letter to His Holiness the Dalai Lama. Days before the San Jose couple's son was born, a letter arrived from Dharamsala, India, the seat of the Tibetan government in exile. Inside, there was a slip of paper with a name: ``Lhundrup,'' which means spontaneous in Tibetan.
On a recent evening at Babies R Us on Blossom Hill Road, Walker and Reyes helped Benjamin Lee, his very pregnant wife Ke Cao and four other couples pick their future babies' names. Lee had already worked up a list. Sabrina, Autumn or Samantha? Which sounds best with the last name Lee?
``I like the name Sarah,'' said Lee, a software trainer.
Sarah? Sarah Lee? Pound cake, anyone? The group groaned ``No.''
Walker suggested Sabrina, which repeats the long ``E'' sound in Lee. But would people associate Sabrina with a witch, asked Lee, after the TV show?
So many names, so many associations.
In the end, Lee and his wife decided to take the repeated ``L'' sound route. On time, three days later, Janelle Qing Yuan Lee was born.

Naming your baby is stressful, and rightfully so: The poor kid will have the moniker for the rest of his or her life. Thankfully, "The Perfect Baby Name: Finding the Name That Sounds Just Right," by Whitney Walker and Eric Reyes, can help anxious parents. For those who want a more hands-on approach, Eric and Whitney will soon be holding consultations at bookstores. If you can't make it, ... e-mail with your baby-naming dilemma and they'll help. Everyone (that means you, Gwyneth) should be so well-informed.
--New York Daily News, August 4, 2005

No, Anapest, Spondee and Dactyl are not among the suggested names, but Bay Area authors Whitney Walker and Eric Reyes explain how using the poetic and phonetic techniques can help determine the best-sounding name for your offspring. --The San Francisco Chronicle, Aug. 21, 2005

Whitney Walker and Eric Reyes aim to set their book apart from other baby-name books by offering a format that encourages the active participation of all family members. Among other things, they offer advice on choosing a middle name, finding sibling names that go well together and creating a unique name. In addition, the authors use the basic rules of phonetics and poetry to explain how to break down a surname by consonants and vowel sounds as well as number of syllables and accents. The book includes 3,500 names with pronunciations. --The New Orleans Times-Picayune, July 25, 2005

BOOK HELPS FIND THE PERFECT BABY NAME: San Leandro couple says names need to sound good together
Parents-to-be may be interested in a new book by two San Leandro authors. "The Perfect Baby Name" by Whitney Walker and Eric Reyes can help select baby names, but it's more than just an alphabetical list.
Many parents concentrate on their baby's first and middle names, but it's more important to focus on the first name/last name pairing, say the authors. As a child grows up, middle names are rarely used in everyday life. Picking better-sounding first name-surname pairings can give a child advantages in life, all the way from the playground to the boardroom.
The book offers many ways to choose a first name that sounds good with a given last name, and includes 1,600 boys' names and 1,700 girls' names with which to work. In essence, the process starts with the last name and works backwards toward the first name.
Using consonants, vowels, accents, and number of syllables, it offers a step-by-step process to pair names that flow well together. The authors suggest sound, rhythm, or "crossover" (recognized by different cultures) matching to get the desired effect, be it traditional or unique.
Walker and Reyes used the system to name their own two sons, Gabriel Rush Reyes and Jasper James Reyes. --The San Leandro Times, Aug. 18, 2005